2026 B2B commerce research

The platform also streamlines order-taking with an intuitive interface and supports mobile merchandising to maximize in-store product b2b specialists visibility. Its online catalog display is excellent from a user interface (UI) standpoint, making it easy for buyers to make informed decisions. Pepperi's features are designed to enhance the B2B selling experience. Adobe Commerce offers open architecture, which is like a playground for developers, offering endless possibilities to customize the user experience. Formerly known as Magento Commerce, Adobe Commerce is a B2B ecommerce platform offering advanced customization and scalability.

You identify bottlenecks in processes, problems with your product, and even internal strategies that your team could modify to make things better. When a customer offers you constructive insights from an NPS or CSAT survey, how do you respond? If you do use automation, keep it simple and give your customers a way to quickly reach your support representatives if they need to.

As generative AI reshapes how buyers discover, evaluate and shortlist vendors, visibility now depends on whether your brand is This Grand Prix-winning case study reveals how Workbooks cut through a crowded CRM market with a strategy rooted in customer insight and TRIC brings the television and radio industries together to celebrate achievement and raise life-changing funds for charity. What senior B2B marketers are saying, doing, and worrying about in 2026 In late April 2026, a group of senior B2B marketing leaders met at Dentsu B2B’s Grand Central offices in New York. B2B Marketing delivers expert-led marketing intelligence, events, training and resources to help you realize your potential as a marketer and maximize business growth and performance. Keep it as human as you can — use human language, and avoid crumby automation like poorly designed phone trees.

Work With Hand-selected Talent

For enterprise companies, we offer fully custom All Inclusive packages from $20,000 to $100,000/month. Authority building and demand generation for exchanges, DeFi protocols, blockchain infrastructure, and Web3 enterprise solutions navigating complex regulatory landscapes. The processes involved, from ordering to delivering goods or services, are designed to be effective and straightforward. Demandbase offers custom enterprise pricing, typically starting around $20,000–$40,000 per year depending on features and data access. Apollo offers four main pricing plans designed for individuals, startups, and enterprise teams.

Disruptive Advertising

• Choose from thousands of tour options and recommendations before and during your trip to best experience what the destination has to offer.
• Webflow powers the web presence of organizations ranging from early-stage startups to enterprises.
• Their editorial rigor is genuine; they produce content that earns trust before a sales conversation begins, building pipeline through organic credibility rather than interruption.
• If you need more horsepower, there’s the Plus plan at $105/month and the Pro plan at $399/month.
• NuORDER is built to deliver personalized omnichannel buying experiences at scale.

You will be required to understand customer needs, present suitable business solutions, and convert prospects into long-term clients. They need to understand the specifics of what they’re selling, be able to explain how it solves a problem, and show why it’s better than competitors’ offerings. Today, we present a fully customizable B2B Sales Specialist job description template, designed for effortless posting on job boards or career sites. We've already delivered 1-on-1 mentorship to thousands of students, professionals, managers and executives. Join interactive B2B workshops led by industry experts to gain hands-on experience and level up your skills.

Save time, reduce costs

Customer service is one of the critical differentiators for most businesses, so it's essential to knock it out of the park. Given that, the customer service processes on the B2C side can lean more heavily on automation and self-service. Customer service is the act of providing timely and empathetic responses to your customers when they are in need. B2B is short for "business-to-business," meaning that you are a business and the product or tools that you sell are also designed for companies to use, rather than consumers. Customer experience is a critical competitive advantage for 81% of modern businesses.

Utilizing advanced B2B customer support software can streamline communication, track client interactions, and provide data-driven insights. Key strategies include building solid relationships, leveraging technology, investing in training and development, and establishing robust feedback mechanisms. This support can include training, troubleshooting, and regular maintenance, which help prevent issues and ensure smooth operations. Providing comprehensive technical support ensures that clients can fully utilize the products and services they have purchased.

US-based brands or those outside the tech sector are unlikely to be an ideal fit for their core offering. In 2024, they split their traditional agency services from their adtech/martech platforms to create cleaner, more focused offerings on both sides. Pure B2B brands (particularly those selling complex enterprise software or services) may find their influencer-first approach harder to translate into qualified pipeline. Their demand generation, programmatic, and ABM capabilities are particularly well-suited to enterprise B2B brands navigating long buying committees and complex stakeholder maps.